|In this era of social media, personalizing your direct mail marketing is essential to leveraging a significant Return on Investment (ROI). Personalized print marketing materials offer a tangible, measurable method of reaching every prospect who meets your ideal demographic profile.
As companies seek increased efficiency and fiscal responsibility, you’re under increased pressure to contribute to the bottom line. Including direct mail in your multi-channel campaigns breaks through the clutter and delivers results. Upon request, we can “scrub” your data to eliminate duplicates and incorrect addresses, so you are only mailing to precisely the list you need. And for even greater savings, our postal permits minimize your postage costs.
The Proven Advantages of Direct Mail
1) According to InfoTrends, direct mail is preferred by consumers as a source for receiving marketing and promotional information.
2) A study done by DMA found that 81% of households read or scan all of their advertising mail.
3) Another study conducted by DMA found that every dollar spent on direct mail advertising converts to an average of $11 in sales.
4) Across all ages, most printed documents are read for an average of three minutes. (Source: Forrester)
Direct mail offers a degree of accountability that is unmatched by other advertising methods, since it can be directly analyzed by response and sales to measure cost-justification.
Increasing the Success of Your Direct Mail
Creating the most relevant direct mail is now easier than ever – with the personalized advantages offered by our digital one-to-one design and advanced printing presses. Case studies comparing the results of traditional mass-marketing mail with customized direct mail show increased response rates of up to 25%. Additionally, marketers report response improvements of up to 35% for multi-channel campaigns utilizing print, email, and web promotions over single-channel campaigns.